Posted tagged ‘advertising’

Link- “US Airways to place ads on sickness bags.” I wanna fwow up.

August 28, 2006

(Disclosure: I used to work as a producer/director in advertising, and I tried to make TV ads that were fun to watch, rather than repetitive and oppressive. That was a long time ago.)

I am sick and tired of advertising. I can’t go out without being surrounded by it, whether it’s dealer logos on the backs of cars, whole cars re-painted with a brand name on every surface, billboards, small planes dragging ads through the air… Even in stores, they have blinking LEDs to attract my attention to ads, ads on the floor so I can’t avoid them by looking down, and soon, ads on fresh fruit. There are ads on self-serve gasoline nozzles and on LCDs in the pumps, ads a foot from your face when using a public bathroom (some even with color LCD and sound), and more. In researching this, I found an article about elevator advertising, which detailed even more kinds of intrusive ads I hadn’t even thought of.

Now, ads on barf bags. At first I thought it was a joke. I thought, what’s next, toilet paper? I found out, yes, toilet paper is already used for advertising. How far into one’s private life moments do marketers intend to pry? Who is getting to paid to think of this stuff? Does anyone believe that, after emptying one’s stomach contents into a bag, the victim of airsickness is going to look weakly at the side of the now-warm, squishy bag, and think, “You know, I should really get that HDTV?”

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